Digital Advertising Specialist

Remote

Full Time

SEM

Mid Level

Job Description:

The Digital Advertising Specialist will manage advertising campaigns for our auto dealer customers. The Digital Marketing Specialist will be responsible for the technical execution of online marketing campaigns including Search Engine Marketing, Display, Social and Video Advertising services. The Digital Marketing Specialist will conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights. This is a great opportunity to collaborate with multiple teams including brand marketing, digital and sales to truly drive the strategy for multi-channel programs. This full-time position reports to the Digital Advertising Supervisor and can be remote.

Essential Functions:

Manage accounts through the life-cycle starting with onboarding to regular day to day account management
Respond to customer requests and communications in a timely manner, based on SLAs set by the company
Maintain a customer retention rate that is deemed acceptable by the company
Act as a true consultant by understanding the clients core goals
Plan advertising strategy on a monthly and quarterly basis with clients
Execute and present results of key initiatives
Identify opportunities to enhance a client's advertising portfolio
Ensure that accounts meet client defined budget and metric goals
Optimize accounts on a regular basis based on best practices outlined by the company
Deploy A/B testing and CRO tactics to improve account performance

Required Skills/Experience:

Bachelor’s Degree or equivalent experience
Excellent attention to detail, especially with communication (written and verbal) and meeting deadlines
Knowledge of Google Analytics or other bid optimization tools
Proficient in Excel, Microsoft Word and Outlook
Prior Customer Service Experience
Experience managing a digital campaign

Preferred Skills/Experience:

Google Analytics Certification
Google AdWords and Bing Ads Certifications
Experience as a PPC analyst
Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio
Project management experience
Automotive marketing / automotive internet sales experience
Prior experience with digital marketing agencies

#LI-Remote

The targeted salary range for this position is $41,200 - $57,950.

The posted salary range for this position may be adjusted based on job-related factors permitted by law, such as experience and training; internal pay equity; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions.

This position is open to US residents only.

About Us:

We are an online marketing company providing website and agency services to automotive dealerships across North and South America. We are known for our cutting-edge products that streamline the car buying process and provide an experience both shoppers and dealers love. Our business model is working: we were recognized on the Inc. 5000 list of fastest growing companies six years in a row, expanding to over 30 manufacturer relationship, and over 5,000 dealer partners. We are proud of what our company has done, and it’s all due to the talented and diverse team we’ve been lucky enough to assemble.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

Medical, dental and vision insurance
Company matched 401K plan
Flexible PTO + Sick Leave
6 weeks paid Parental Leave
8 Paid National Holidays
Company-paid basic Life Insurance
Voluntary supplemental Life Insurance
Voluntary long-term/short-term disability insurance
Voluntary Pet Insurance
Optional Healthcare/Dependent Care FSA Account

DealerOn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We also participate in E-Verify (for more information, click here: E-verify Participation and Right to Work).

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